Posts in ethical
What's an ethical modelling agency? KIKO sits down with MOSS to talk about her agency and career as an ethical model.

It is important that you work with people and brands who are on the same mission as you. For me, it is to make the fashion industry/world a better place. I believe in order to make a difference together, partnering/working with people who you share similar values with is essential”.

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Underplants - Like wearing nothing at all

Buttery-soft comfortable underwear made from a sustainable, durable, fabric that has the smallest environmental impact possible. Learn about Underplants, the brand changing the way you buy underwear and providing comfort and confidence.

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WEARABLE SLEEPWEAR HAS NEVER BEEN THIS DESIREABLE. AN INTERVIEW WITH THE FOUNDERS OF GENERAL SLEEP; BAILEY MEREDITH AND GRETA VAN DER STAR

General Sleep pieces are meant to be worn for sleep and during the day but it was the comfort factor during sleep that we mainly focused on; particularly the comfort and accessibility to move, so we really wanted to focus our energy on a refined and perfect product before we launched.

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FASHION BOUNDARY: THE E-BOUTIQUE, BRAND AND MOVEMENT.

Fashion Boundary is a place that unites independent designer labels under one roof to showcase their unique pieces from around the globe. We’re tired of seeing trends come and go and constantly keeping up with ‘what’s in’. That’s why we’ve ditched contending with fast fashion and decided to focus on good quality, wearable and timeless pieces. On Fashion Boundary, you will find a curated collection of clothing, handbags, shoes and jewellery from a variety of brands, both small niche labels and bigger, popular designers. Overall, we advocate slow, stylish and sustainable fashion.

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VAMFF 2020 RECAP

As per usual the general style of attendees was a delightful pic-n-mix array ranging from chic tailored ensembles to loud print clashes. European fashion week looks like the Utilitarian brown hues managed to make their way trans-pacific as did 90’s ribbed knit t-shirts, ribbed white singlets and cut out detailing in blazers.

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MEGXIT AND WHAT THIS MEANS FOR FASHION

Since Meghan came onto the royal scene, she has dabbled in an array of British labels.. Burberry, Strathberry bags, Stella McCartney, Wales Bonner and managed to elevate a brand’s end of year financial statements by sending product purchases into overdrive. People go on shopping frenzies just to get the Meghan effect.

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NEW BRAND FEATURE: TRACE COLLECTIVE

Trace aren’t about trends, but rather pave the way for their own aesthetic, yet are on trend with one of their business pillars of being transparent. Something our new Gen-Z demographic (well all people really) greatly appreciate. They keep it real with the ethical and mindful choices behind their natural materials and methods of creation; implementing a circular supply chain. This supply chain is underpinned by traceability of garments and creating pieces that have longevity and are timeless, aimed to be worn and cherished for years to come. With their silhouettes and designs, I’m sure this will be a given.

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THERE'S WOOL PULLED OVER OUR EYES

The wool vs synthetics debate has been frequenting in discourse world-wide and many are still unsure. Should we stay with a ‘natural’ fibre or risk all of the environmental havoic that chemically-ridden synthetic clothing may have. We have been entirely led astray by the consumerist shepherd to come to the false assumption that wool is a natural resource that impacts the environment positively, luckily for us we have Emma Håkansson who clarifies a few misconceptions up for us.

Emma also discusses alternative fibres to wool that we can invest in as well as enlightens us to the history of sheep, that made us question farm life as we know it.

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IS WOOL REALLY A CRUELTY-FREE INDUSTRY? THE TRUTHS UNCOVERED

Still undecided as to whether to wear wool? Arguments protest that wool is biodegradable, regulates body temperature and is totally ethical as the animal is not slaughtered, just sheared.

There is a common misconception, spread by the wool industry, that wool is a cruelty free material, so long as farmers obey animal welfare laws, and shear their animals carefully. This could not be farther from the truth. Consumers who care about animals have a right to understand the true cost of wool. Click to read how wool cruelty is still standard practice and what alternatives we have available.

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