Posts in Sustainability
Underplants - Like wearing nothing at all

Buttery-soft comfortable underwear made from a sustainable, durable, fabric that has the smallest environmental impact possible. Learn about Underplants, the brand changing the way you buy underwear and providing comfort and confidence.

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WHAT FASHION BRANDS CAN LEARN FROM IKEA'S PROGRAM TO GIVE ITEMS A SECOND LIFE

Over time, our styles change and what once seemed like a necessity, (Hello, LACK table, we’re looking at you!) can end up taking up space in our homes. Before you think about tossing your table to the curb on rubbish day, know that everything deserves a second life. That’s why IKEA introduced its buy-back resource to minimise the amount of stuff that ends up in the landfill.

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WEARABLE SLEEPWEAR HAS NEVER BEEN THIS DESIREABLE. AN INTERVIEW WITH THE FOUNDERS OF GENERAL SLEEP; BAILEY MEREDITH AND GRETA VAN DER STAR

General Sleep pieces are meant to be worn for sleep and during the day but it was the comfort factor during sleep that we mainly focused on; particularly the comfort and accessibility to move, so we really wanted to focus our energy on a refined and perfect product before we launched.

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VAMFF 2020 RECAP

As per usual the general style of attendees was a delightful pic-n-mix array ranging from chic tailored ensembles to loud print clashes. European fashion week looks like the Utilitarian brown hues managed to make their way trans-pacific as did 90’s ribbed knit t-shirts, ribbed white singlets and cut out detailing in blazers.

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IS MENDING CLOTHES THE NEW BOOKCLUB?

With the hashtag #visablemending boasting a remarkable 59.1K posts, it’s clearly not a fad, nor a nanna’s pasttime anymore. In Britian alone, close to half a million people have been reported to have taken up mending due to concerns for the environment and the recession (Guardian, 2020). Not only is this trend helping salvage clothes that have been deemed unfit, but it’s also changing the stigma around pre-loved clothes whilst preserving the precious resources used to create all of the garments in the first place.

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MEGXIT AND WHAT THIS MEANS FOR FASHION

Since Meghan came onto the royal scene, she has dabbled in an array of British labels.. Burberry, Strathberry bags, Stella McCartney, Wales Bonner and managed to elevate a brand’s end of year financial statements by sending product purchases into overdrive. People go on shopping frenzies just to get the Meghan effect.

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AUSTRALIA UP IN FLAMES.

Our forests are burning throughout three states at this current moment, despite the countless hours, days, weeks that firefighters have been heroically battling the tenacious beast. At this current moment more than 5 million hectares of land has been burnt which is horrific in comparison to the 900 hectares in the Amazon fires. And yet some people still believe that there is no connection between the fires and climate change. Our emissions rates have also skyrocketed as a result of these fires, having burned through two thirds of our yearly allowance in the last few months alone.

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NEW BRAND FEATURE: TRACE COLLECTIVE

Trace aren’t about trends, but rather pave the way for their own aesthetic, yet are on trend with one of their business pillars of being transparent. Something our new Gen-Z demographic (well all people really) greatly appreciate. They keep it real with the ethical and mindful choices behind their natural materials and methods of creation; implementing a circular supply chain. This supply chain is underpinned by traceability of garments and creating pieces that have longevity and are timeless, aimed to be worn and cherished for years to come. With their silhouettes and designs, I’m sure this will be a given.

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THERE'S WOOL PULLED OVER OUR EYES

The wool vs synthetics debate has been frequenting in discourse world-wide and many are still unsure. Should we stay with a ‘natural’ fibre or risk all of the environmental havoic that chemically-ridden synthetic clothing may have. We have been entirely led astray by the consumerist shepherd to come to the false assumption that wool is a natural resource that impacts the environment positively, luckily for us we have Emma Håkansson who clarifies a few misconceptions up for us.

Emma also discusses alternative fibres to wool that we can invest in as well as enlightens us to the history of sheep, that made us question farm life as we know it.

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IS WOOL REALLY A CRUELTY-FREE INDUSTRY? THE TRUTHS UNCOVERED

Still undecided as to whether to wear wool? Arguments protest that wool is biodegradable, regulates body temperature and is totally ethical as the animal is not slaughtered, just sheared.

There is a common misconception, spread by the wool industry, that wool is a cruelty free material, so long as farmers obey animal welfare laws, and shear their animals carefully. This could not be farther from the truth. Consumers who care about animals have a right to understand the true cost of wool. Click to read how wool cruelty is still standard practice and what alternatives we have available.

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THE TRUTH ABOUT GOLD JEWELRY

Myth: Sustainable jewelry will save Planet Earth.

Truth: Using recycled precious metals is admirable, but it doesn't solve the global crisis of toxic mercury emissions to our planet and humanity. There is no transparency in the 'dirty' $135 billion dollar gold industry. Consumers rarely have a clear sense of where their gold comes from and the harmful impact of traditional gold mining - both on the environment and the health of 15 million miners around the world (and us!)

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PLASTIC, NOT SO FANTASTIC

What’s the scariest concept your mind could possibly elicit? I’m sure your mind could conjure up a few, going off European history alone. But I’m going to throw out ‘microplastics’ or just ‘plastic’ full stop as my blood-curdling fearful concept of choice. It also happens to be at the pinnacle of my climate change anxiety mind mountain.

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