Still undecided as to whether to wear wool? Arguments protest that wool is biodegradable, regulates body temperature and is totally ethical as the animal is not slaughtered, just sheared.

There is a common misconception, spread by the wool industry, that wool is a cruelty free material, so long as farmers obey animal welfare laws, and shear their animals carefully. This could not be farther from the truth. Consumers who care about animals have a right to understand the true cost of wool. Click to read how wool cruelty is still standard practice and what alternatives we have available.

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