Buttery-soft comfortable underwear made from a sustainable, durable, fabric that has the smallest environmental impact possible. Learn about Underplants, the brand changing the way you buy underwear and providing comfort and confidence.
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With the hashtag #visablemending boasting a remarkable 59.1K posts, it’s clearly not a fad, nor a nanna’s pasttime anymore. In Britian alone, close to half a million people have been reported to have taken up mending due to concerns for the environment and the recession (Guardian, 2020). Not only is this trend helping salvage clothes that have been deemed unfit, but it’s also changing the stigma around pre-loved clothes whilst preserving the precious resources used to create all of the garments in the first place.
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Since Meghan came onto the royal scene, she has dabbled in an array of British labels.. Burberry, Strathberry bags, Stella McCartney, Wales Bonner and managed to elevate a brand’s end of year financial statements by sending product purchases into overdrive. People go on shopping frenzies just to get the Meghan effect.
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Trace aren’t about trends, but rather pave the way for their own aesthetic, yet are on trend with one of their business pillars of being transparent. Something our new Gen-Z demographic (well all people really) greatly appreciate. They keep it real with the ethical and mindful choices behind their natural materials and methods of creation; implementing a circular supply chain. This supply chain is underpinned by traceability of garments and creating pieces that have longevity and are timeless, aimed to be worn and cherished for years to come. With their silhouettes and designs, I’m sure this will be a given.
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There is always a tangible hum in the air during fashion week, which can only be affiliated with guests suited up in adventurous combinations that push the boundaries, the excitement of the uncharted designs that are about to expand our imaginations and suppress the bank accounts and the overall societal change looming in the background. Fashion has always been a reflection of the times in which we live in and caves the way for the future yet to come. So with everything currently in the news cycle it is only fitting that our societal issues and starkly prominent in the fashion environment presented to us.
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Last week a friend of mine announced, mere moments after I brought her up on putting her soft plastic rubbish in the wrong bin, that she doesn’t care because she doesn’t think global warming is an actual thing. Needless to say, I nearly fell off my chair. Aside from the fact that it made me seriously question our friendship when two people can hold such opposing opinions (well it’s really more than just an opinion for me, as climate change dictates how I live each day and seeps into my daily life decision making). It left me wondering how a great deal of people can be so convinced that climate change isn’t just a fictional narrative that most of humankind is currently conversing.
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