BY KATIA unveiling old wisdom and YOUR new daily ritual.
WORDS by Veronika Makovey- Carafa
Personally, what I observed after using the DRY and WET brush heads and Cleansing Oil after a week is the psoriasis on my elbows completely calm down, the scaly red angry skin was gone and the hydrated happy elbows were on full display for all of my Spring time events.
From the moment you hold the buttery soft bottle in your hands you know you’re holding something special. Upon unboxing and discovering the magic contents nested within, every sense is aroused. Bear with me, I did use to work in branding, but a moment of praise needs to be sung about the font choice, sizing, star symbol placement, cardboard packaging, recyclable hex wrap paper and bottle (the team actually patented their own plastic to house the cleansing oil to ensure it was soft to the touch, could withstand the oil residue AND needed to showcase the liquid gold contents within). Launching a brand comes with many complexities, but ensuring your product is remembered, treasured and gets the recognition it deserves after all the research time and effort placed into product development often comes down to packaging and by golly did By Katia nail it. It’s just another reason to fall in love with the brand, as you can see the level of thought and detail the founders have gone to, to maximise user-experience and joy.
On that note, let’s talk about the fabulous founders Katia and Erika Ascenzo. The mother and daughter power team have been working on this product for 5 years! Passionate about Ayurvedic and ancient traditional body care the duo wanted to craft something that was intentional and effective, which had the power to seamlessly romanticise life’s in-between moments. That is exactly what has been crafted by the pair.
“I grew up watching Mum (Katia) dry brushing and using oils as part of her beauty routine everyday. Up until now, it’s been her best kept self-care secret,” says Co-founder Erika Ascenzo.
'Harnessing the multi-sensory benefits of dry brushing and botanical oils has been a part of our family’s life for as long as we can remember.
“We consciously select only the highest quality ingredients that deliver the most effective results, without compromising your skin, or our planet's natural flora,” says Co-founder Katia Ascenzo.
“Less is more, which is why we’ve innovated to streamline your self-love routine and minimise time, money and waste.”
Prepare to change the way you shower, bathe and moisturise your body. Elevate your daily routine now, or better yet, gift someone daily moments of joy for Christmas.
Prepare to change the way you bathe forever. By Katia has just launched their debut range which includes a hydrating multi-purpose Cleansing Oil, powered by potent antioxidant rich botanicals to consciously cleanse and condition the skin, as well as an interchangeable body brush that can be used wet or dry to gently exfoliate the skin and empower the body’s natural detoxifying process. By Katia uses the highest quality, responsibly sourced ingredients and materials, and their streamlined range of essential body care works in synchronicity to deliver glowing, healthy skin.
If you’re a woman operating in our current zeitgeist you would have no doubt been exposed to the words ‘dry body brushing’ once or a dozen times on your daily outings with your real-life coffee pals or parasocial earpod honeys, ranting about the boost body brushing provides, how it can smooth out cellulite, and remove dry areas and dead skin cells to allow moisturisers to be absorbed more easily. It’s been researched and is a well-known Ayurvedic technique resurfacing in the beauty and health sphere to assist with circulation and lymphatic system function, to help your skin feel smoother, softer and more radiant. That’s all well and good, but often adding another thing we need to do to the never-ending list can feel overwhelming, despite all of these benefits, I mean between the meditating, cold showers, pilates, matcha-making, double cleansing, gua-sha face gym-ing, actual gym, how is one to find the time to actually do any work?
Cue, By Katia, the solution to looking and feeling radiant without the overwhelm. Being able to body brush whilst in the shower, using the By Katia WET bristle head and Cleansing Body Oil allows you to cleanse and experience all of the same benefits of dry body brushing whilst you’re in the shower, all you have to do is apply your Cleansing Body Oil to damp skin, wet your bristles, cleanse in circular motions all over the body with the brush, then rinse. PLUS, through the process of cleansing using the circular motions, you’re equally embarking on a meditative journey, as technically ‘to meditate’ is to focus on one thing at a time. Best of all the cleansing oil is so rich and hydrating there is no need to moisturise afterwards as your skin will feel hydrated, soft and supple and ready to go. There is also no concerns of leaving any residue on your beautiful towels or wandering around sans clothes waiting for your moisturiser to set in (unless of course that’s your jam, then by all means continue). Alternatively, you can also start by brushing your body out of the water with your Body Brush using the DRY bristles, then hop in and wash with the Cleansing Body Oil to finish. And for the brushing novices in the room, or those wanting to absorb more knowledge there is a learn page on the By Katia website with how-to’s , so that you can derive the most benefit from your By Katia products and body brushing ritual.
